Dublin Metropolitan University

BS Business Administration

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About Course

The BS in Business Administration provides students with a strong foundation in management, marketing, accounting, entrepreneurship, and leadership. This program prepares future business professionals to excel in corporate environments, manage teams, and build successful business strategies in a global marketplace.

What Will You Learn?

  • Learn New Things
  • Self Development
  • Skills Update
  • Prepared Yourself

Course Content

Introduction to Business
What is Business? Types of Organizations Business Environment & Globalization Corporate Social Responsibility

Principles of Management
Management Functions Leadership & Motivation Decision-Making Organizational Structure

Marketing Fundamentals
Market Research Consumer Behavior Branding & Promotion Digital Marketing Basics

Financial Accounting
Preparing Financial Statements Assets, Liabilities & Equity Cash Flow Management

Human Resource Management
Recruitment & Selection Training & Development Performance Appraisal

Business Strategy
Strategic Planning Competitive Advantage Business Growth Models